I lead with an approachable yet professional style that aims to foster trust and fluid communication. My approach is rooted in setting a clear big-picture vision while establishing transparent goals and expectations—both at the collective team level and for individuals. I strive to create an environment where designers feel supported, valued, and motivated to do their best work as I believe that the success and growth of the people I work with is just as important as the success of the business.

Collaboration is key. I work to build a team culture that is open and communicative, where skill and knowledge sharing is encouraged. On an individual level, I prioritize aligning personal strengths, goals, and aspirations with broader team and company goals and intiatives. This same philosophy extends to cross-functional partnerships—I aim to be a trusted, collaborative partner who brings a strong brand and design perspective to the table.

I'm a firm believer in the power of brand. To me, brand is more than aesthetics; it’s a strategic asset that requires company-wide buy-in to be truly impactful. I see my role as not just leading design but advocating for brand thinking at every level to help shape a cohesive and meaningful brand experience.