Specializing in generative AI and conversational UX, I design SaaS and enterprise tools (B2B & B2C) that take startups from 0→1—crafting high-value, user-first products that scale.
More About Me
🚀 AI-Driven Product Designer | SaaS & Enterprise UX Expert |
0→1 Innovator
With over 4 years of experience designing AI-powered enterprise and SaaS products, I thrive at the intersection of Gen AI, conversational UX, and intuitive digital experiences. My passion is in crafting seamless user journeys, driving business impact, and transforming complex problems into elegant design solutions.
🎯 What I Bring to the Table:
🔹 End-to-End Product Design: From research to high-fidelity UI & prototyping.
🔹 AI & Data-Driven UX: Leveraging analytics (Hotjar, Pendo) for informed decision-making.
🔹 Rapid Iteration & MVP Launch: 0→1 design execution in fast-paced startups.
🔹 Cross-functional collaboration: Working closely with engineers, PMs, and stakeholders.
🔥 Key Achievements:
✔ $200K revenue boost in the first month of launch at DeltaGen AI, exceeding Q1 targets by 50%.
✔ Led AI-powered feature development at PlayTest AI, increasing adoption by 41%.
✔ Revamped onboarding flows, reducing drop-offs from 36% to 5% at PowerYou AI.
✔ Designed a civic engagement app, cutting urban project approval time by 3 months.
I’m passionate about solving real-world problems through data-informed, value-centered design. By bridging user needs with business goals, I craft human-centered AI experiences that engage users by demystifying complex AI processes and inspiring transformation. Let’s design intelligent solutions that truly make a difference with a bit of humor and a smile :)
Intrinsic Values
Selected Work
PlayTest AI
Improved interaction rate of an AI-backed game testing dashboard from 15% to 70%.
→ Increased product interaction by 55%
→ Boosted feature interaction by 41%
→ Onboarded 8 new clients post re-design
Webapp
Dashboard redesign
View Case Study
DeltaGen AI
Founding design story of the AI-backed M&A co-pilot
→ Earned $2M in revenue from V0
→ Signed 4 enterprise clients within 3 months
→ Additional $1.2M funding post V1 launch
FinTech
Webapp
B2B Enterprise Platform
View Case Study
Shimp Engineering P.C
Notice of Proposal: Review, engage with development projects online to shape community decisions.
→ Increased community engagement by 594%
→ Reduced project costs by 15-18%
→ SUS App (82) vs Govt. Website (47)
Mobile app
Prop-tech
View Case Study
PowerYou AI
Password-less login via phone number to reduce drop-off rates while signing up from 36% to 5%.
→ Friction-less access for higher engagement
→ Decreased drop-off rates by 31%
→ Reduced 60% user clicks from 10-4
Mobile app
Onboarding experience
View Case Study
Endorsements
"I had the pleasure to work with Pranjal while building my startup. Pranjal is a dedicated team player. She learns things very fast and uses her passion for UI/UX to solve difficult problems. She takes ownership on her projects and is always ready to iterate and improve. I would recommend her to any high-performing teams."
"While leading product at PowerYou AI, it was a genuine pleasure to work with Pranjal. She's knowledgeable in UI/UX design principles and, more importantly, user research. Our ideation sessions were always fruitful - Pranjal was keen and adept at taking feature concepts and methodically fleshing them out while justifying the decisions with data and research; she would perform deep-dives and produce UI/UX variants exhibiting various design tradeoffs when the user interaction was ambiguous and then reason through them until we achieved an optimal flow. Pranjal is keen to learn and hone her craft by asking for and absorbing feedback often."
"Pranjal is a very passionate and hard working UX designer. She listens to customer and team inputs and comes up with early designs quickly, which helps the team to build off of that and iterate over it which would rather save weeks of development cycle. Pranjal is very good at collaborating with other team members and ready to think out of the box. She will be a great addition in any UX Design team!"
"I had the pleasure of working with Pranjal at DeltaGen, where she stood out as an innovative and talented UI/UX designer. Pranjal consistently demonstrated a strong initiative, never hesitating to bring her creative ideas to the table and always striving to enhance user experiences. Her ability to think outside the box, paired with her keen eye for detail, resulted in designs that were both visually stunning and highly functional. She is proactive, collaborative, and someone always ready to push boundaries to create meaningful impact. Beyond her technical skills, Pranjal is a true team player and a joy to work with. I highly recommend her to any team looking for a dedicated and forward-thinking designer!"
Mini Stories
Medium
Redesigning the ‘Resources’
Feature of Linkedin
As short case study, aimed to enhance user engagement and accessibility. The study details the design process, challenges faced, and the solutions implemented to improve the overall user experience of LinkedIn's 'Resources' feature.
Read on Medium
Medium
Absence of POLA on Instagram
The absence of the Principle of Least Astonishment (POLA) on Instagram, analyzing how deviations from user expectations can impact the platform's usability and proposing design improvements to align the interface with user mental models.
Read on Medium
Medium
Adding new functionality to Ticketmaster
The study proposes adding new social features to Ticketmaster's platform, aiming to enhance the communal experience of attending live events and outlines the process and solutions to foster a sense of community among users.
Read on Medium
Medium
30 Days, 30 Designs: What I Learned from a Month of UI Challenges
From empty canvases to full-fledged mockups, I designed every day for 30 days. This is a look into the process, the progress, and the pixel-level takeaways.
Read on Medium
Excited for new & meaningful work opportunities ahead!
Reach out to me at pranjalsharma1795@gmail.com
or connect with me on LinkedIn.
